Marketing during the tough times

Who would have guessed that after a crazy period of growth we’d be seeing a slowdown at Ideaworks? I’m not really sure exactly when things started to turn—at the time it seemed like we all needed a breather here at the agency, and I assumed it was a rare “blip” on the radar screen. After all, our business had been rapidly expanding outward and we were serving clients from Texas to North Carolina, with new clients calling every week.

Then, suddenly, business began to slow down. It wasn’t that our clients were unhappy with us. We still got their positive feedback and they continued to send us referrals. But all of a sudden, THEIR businesses started slowing down. Their projects—once frenzied rush jobs—were now getting put on hold. Which started to impact us in a big way.

Luckily, our agency has weathered economic downturns, competition and even a devastating hurricane. We once even suffered through a dump truck plowing right into our building in the middle of the night. For twelve long months we shared one bathroom among us while construction ensued. So we know what hard times are! And I know we’ll make it through this slow period and come out just fine on the other side.