Wednesday, July 30, 2008
Do your e-blasts meet the No Spam test?
The ROI for Internet marketing is now $45.65 for every dollar spent, according to the Direct Marketing Association. With that kind of return, it's definitely a media to start utilizing if you're not already. But simply compiling a large list of email addresses and blasting them with information is a big no-no. For one thing, there's a federal law against Spamming. My recommendation is: use a third party that specializes in distributing mass email. But if you want to do it yourself, use a Web site like this one to make sure your blast is Spam-proof before sending it out. It's free and easy.
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