Now more than ever businesses are turning to PR to obtain media coverage outside of paid ads. The most common tool of public relations is the news release--a written communication provided to members of the media to announce information considered to be newsworthy to the general public. Please read that last sentence one more time before proceeding to the next paragraph!
If you're sure that people outside your company will want to know the information in your release, there are several things you can do to increase the likelihood of it getting published or aired. Before you submit your release to members of the media, make sure it meets these three requirements:
1. Just the facts. Write the release and then cut it down by about 2/3. Take out anything that isn't factual. News releases are not meant to be advertisements for your business.
2. Check, please. Proofread and edit it carefully--fix grammatical and spelling errors and make sure especially that dates, times, locations, phone numbers are correct.
3. Devil's in the details. Make sure your release includes who, what, where and when, as well as your contact information. Someone may want to write a story about your business once they read your release--make sure they can find you to get what they need.
Check the blog later for more information and tips on getting your business in the news. I'll be writing future articles on this topic.
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