Send a news release to your local media and what's the first thing they're going to do? If it's newsworthy, they'll likely go straight to your Web site for more information. That's when things can get dicey. If you want to be a great resource for someone who's going to write about your business, you need to make sure your Web site doesn't shut the door in their face.
94% of journalists surveyed expect you to have an online newsroom in the future, if you don’t already. This is a section devoted to providing background information and graphics that they can access at whim. The top five elements that should be included are:
1. PR contact info
2. Copies of your news releases
3. A searchable archive
4. Product information
5. Photographs and graphics (high-resolution, for print)
Accenture has it figured out, with an online newsroom that is reporter-ready.
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