Everyone is looking for cost-effective ways to drive sales amid the current budget-constrained economy. At the same time, purchase cycles have lengthened—due to easy access to information and consumers who take time to gather input from peers and experts. One way to reach your target audience when they're researching their purchases is to leverage the power of blogs.
Blogs influence one in five readers at key purchase-decision stages, according to BuzzLogic and JupiterResearch's "Harnessing the Power of Blogs" report. Specifically, blogs help consumers discover products and services, refine their options, get support and answers and decide on a specific product or service.
With so much information at hand, many readers check multiple blogs in one session. User comments as well as blog entries aid purchase, and blog links help consumers navigate for more information. And readers consider blog ads to be relatively credible sources. According to the report, readers trust blog content more than social media sites for shopping.
Even after the sale, blogs continue to make an impact. It's common for blogs to help customers use products they own better, while reducing returns and complaints. From a company perspective, these factors can be important cost considerations.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment