Are you getting sick of your own ads?

You've been using the same logo and ad campaign theme for a while now. You've seen it so many times that you're frankly getting a little sick and tired of it. Is it time to launch a new campaign? Start investigating a new logo?

Not so fast. A good rule of thumb to remember is that by the time you've tired of your branding, the general public (your potential clients) have just begun to notice it. Regardless of which marketing tactics you use, a key rule of marketing is that you must repeat your message to the same audience over and over again. Even if you're annoyed seeing your television ad yet again, it takes many exposures before most people will even notice it, let alone recall it. Research says we must see and hear an advertising message at least six times before it "sticks."

The book Successful Marketing: Secrets & Strategies says that even if you use networking as your main marketing technique, you’ll need to attend the same organization’s meetings many times before others remember you.