Do you send out a newsletter to your customers and prospects? If not, you need to start. Newsletters help drive sales, build customer relationships and increase your brand awareness. So how do you get started? It's easy to create something people will want to read if you follow a few simple rules.
1. Keep the information in your newsletter brief. Short, easy to digest paragraphs will enable your readers to scan the newsletter for articles that interest them without getting lost in a sea of words.
2. Write for clients and potential clients. If your newsletter is full of helpful information people will want to continue getting it. So keep the "ad copy" to a bare minimum and focus on the benefits to your readers.
3. Develop a design that's interesting but easy on the eyes. Good information trumps a splashy layout every time. Keep fonts and colors to a minimum and use photos or graphics only if they help to illustrate or clarify the articles.
A newsletter can keep your business or organization in front of clients and potential clients, so make sure that yours is one they enjoy getting and reading. Send them out no more than monthly and post past copies on your Web site for an even longer "shelf life".
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